Free AI visibility check

Get found by AI search.

When someone asks ChatGPT, Claude, or Perplexity for a recommendation, the model can only cite what it can read. Check the signals that decide whether your site is in that conversation.

Reads what crawlers read

The initial HTML, robots.txt, and llms.txt — not a JavaScript-rendered approximation.

Names the crawlers

Shows exactly which AI crawlers are allowed or blocked, and the rule that decided it.

Prioritised, not overwhelming

Seven checks, scored out of 100, with the three highest-value fixes first.

What this measures

The difference between being online and being citable

Search engines rank links. Answer engines assemble an answer from sources they can parse and trust. A page can rank well in Google and still be invisible in an AI answer if its key facts are buried in images, locked behind blocked crawlers, or described in ambiguous marketing language.

The check scores seven public signals: crawler access, llms.txt, structured data, answer structure, metadata, social preview, and HTTPS. Each finding names the evidence and a concrete next step — no black-box grade.

It is deliberately limited. It does not execute JavaScript, crawl the whole site, or claim to know how a specific model ranks anything. For a full technical and content review, use the website audit or talk to us.

The seven signals, weighted

AI crawler access25 pts
Structured data20 pts
Page metadata15 pts
Answer structure15 pts
llms.txt summary10 pts
Secure delivery10 pts
Social preview5 pts

Questions, answered

What is an AI visibility check?: It reviews the public signals an AI crawler or answer engine can read from your site: whether it is allowed in robots.txt, whether an llms.txt summary exists, whether structured data identifies the business, and whether the page is written and marked up in a way a model can quote. It does not measure a ranking inside ChatGPT or any other model.
How is this different from SEO?: Classic SEO optimises a page to appear in a list of search results. AI visibility adds machine-readable context — entity types, a clean summary file, and direct answer-first paragraphs — so a model can extract and cite the page in a generated answer. The fundamentals overlap: crawlability, clear headings, fast delivery, and accurate metadata still matter.
Does blocking AI crawlers affect my site?: Yes. If robots.txt disallows GPTBot, ClaudeBot, PerplexityBot, or Google-Extended, those crawlers may not read the page at all, so they cannot cite it. Some site owners block training crawlers deliberately; the check separates the decision from accidental blocking so you can make it on purpose.
Is an llms.txt file required?: No. It is an emerging convention, not an official standard, and no major AI provider guarantees that it reads one. It is still a low-cost, high-signal way to publish a concise, factual summary of the company, services, prices, and key pages in one place.

The difference between being online and being citable

Questions, answered

What is an AI visibility check?

It reviews the public signals an AI crawler or answer engine can read from your site: whether it is allowed in robots.txt, whether an llms.txt summary exists, whether structured data identifies the business, and whether the page is written and marked up in a way a model can quote. It does not measure a ranking inside ChatGPT or any other model.

How is this different from SEO?

Classic SEO optimises a page to appear in a list of search results. AI visibility adds machine-readable context — entity types, a clean summary file, and direct answer-first paragraphs — so a model can extract and cite the page in a generated answer. The fundamentals overlap: crawlability, clear headings, fast delivery, and accurate metadata still matter.

Does blocking AI crawlers affect my site?

Yes. If robots.txt disallows GPTBot, ClaudeBot, PerplexityBot, or Google-Extended, those crawlers may not read the page at all, so they cannot cite it. Some site owners block training crawlers deliberately; the check separates the decision from accidental blocking so you can make it on purpose.

Is an llms.txt file required?

No. It is an emerging convention, not an official standard, and no major AI provider guarantees that it reads one. It is still a low-cost, high-signal way to publish a concise, factual summary of the company, services, prices, and key pages in one place.