AI search
To get found by AI search, allow AI crawlers, publish clear answer-first content with explicit facts, add structured data, keep your company details consistent everywhere, and earn mentions on other trustworthy sites. Technical access gets you read; clarity gets you quoted; corroboration makes you worth citing.
Check robots.txt for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, and Google-Extended. Confirm the homepage and key pages return server-rendered HTML with the main content present. Avoid putting essential copy only inside images or client-only components.
Publish an llms.txt that states what the company does, who it serves, where it operates, what it charges, and which pages matter. Link to the services, pricing, and contact pages.
Lead every section with the answer. Replace adjectives with specifics: prices, timelines, locations, service names, guarantees, and process steps. A model can cite a number; it cannot cite 'industry-leading quality'.
Add JSON-LD for Organization, WebSite, Service, and FAQPage. Make sure the structured values match what a visitor sees. Inconsistent markup is worse than none because it creates conflicting facts.
Answer engines favour entities they can verify across sources. Keep your name, description, address, and links consistent in directories, social profiles, and partner sites. Publish original guides, tools, or research that others can cite.
Then measure. Sample the questions your buyers ask across the major assistants, note whether you appear, and check referrers and branded search over time. Treat it as a compounding channel, not a one-time switch.
Run the free check, then use the prioritized fixes or ask us to implement them.
Last reviewed 22 October 2026. If this answer is out of date, tell us and we will correct it.
Generative engine optimization (GEO) is the practice of making a website's facts easy for AI answer engines to retrieve, understand, and cite. It combines technical crawl access, structured data, clear answer-first writing, and consistent entity information. Unlike traditional SEO, which competes for a link position, GEO competes to be included in a generated answer.
A website usually fails to appear in ChatGPT answers for one of four reasons: its crawler is blocked in robots.txt, the page depends on JavaScript that the crawler does not execute, the content does not state the answer and the business facts clearly, or the site has too little independent evidence for a model to trust it. Fixing crawl access and publishing clear, structured, factual content addresses the first three; reputation and citations address the fourth.
A website converts when a visitor can understand the offer, believe it, and take the next step without friction. That means a clear headline, specific proof, transparent pricing or expectations, fast pages, and one obvious action. Design matters, but clarity and trust matter more than novelty.