Delivery
A technical website audit reviews how a site is built and delivered: crawlability, indexing, response performance, Core Web Vitals, accessibility markup, HTTPS and security headers, structured data, broken links, and the reliability of forms and integrations. A serious audit separates what was measured from what was inferred, and states what it did not test.
A good audit follows the path from discovery to conversion. Can crawlers reach the important pages? Do canonical tags and redirects point to the right URLs? Does the server respond quickly and consistently? Is the page usable with a keyboard and a screen reader? Does the enquiry form actually deliver?
Security is part of the review at the header and configuration level: HTTPS, HSTS, content security policy, referrer policy, and MIME sniffing protection. A passive audit can note their absence; confirming exploitable vulnerabilities requires authorization and a different engagement.
A passive scan reads public responses and finds obvious gaps quickly. It is useful as a first pass and honest about its limits. A full audit adds crawling multiple pages, browser-based measurement, checking integrations and forms, reviewing analytics and consent behaviour, and interviewing the team about known issues.
Beware of any report that presents a single score as the whole truth. Scores are a summary; the value is in the specific findings, their evidence, and the order in which to fix them.
Ask for a prioritized findings document, not a raw tool export. Each finding should state what was observed, why it matters, how to verify it, and an estimated effort. The report should distinguish confirmed issues from hypotheses that need access to confirm.
If the audit is a prelude to a rebuild, ask for a migration plan as well: URL mapping, redirects, content inventory, and a launch checklist. Those details protect existing search equity.
Check SEO, response performance, accessibility markup, HTTPS, and defensive headers in one pass.
Last reviewed 22 October 2026. If this answer is out of date, tell us and we will correct it.
A website converts when a visitor can understand the offer, believe it, and take the next step without friction. That means a clear headline, specific proof, transparent pricing or expectations, fast pages, and one obvious action. Design matters, but clarity and trust matter more than novelty.
A website usually fails to appear in ChatGPT answers for one of four reasons: its crawler is blocked in robots.txt, the page depends on JavaScript that the crawler does not execute, the content does not state the answer and the business facts clearly, or the site has too little independent evidence for a model to trust it. Fixing crawl access and publishing clear, structured, factual content addresses the first three; reputation and citations address the fourth.
Choose a software development company by verifying relevant work, talking to the people who will actually do the work, and insisting on a written scope with explicit assumptions, exclusions, ownership, and payment milestones. The strongest signal is not a portfolio image; it is whether the team can explain the trade-offs in your specific problem and has shipped something comparable.