Performance is not something you optimize at the end. By then the expensive decisions are already made. We treat a performance budget as a constraint we design within from day one.
Ship less JavaScript
The fastest code is the code you never send. We default to server components, lazy-load interactivity, and keep animation off the critical path. The result is pages that are interactive almost the moment they appear.
The checklist
- Static rendering and aggressive caching
- Optimized images in modern formats with blur placeholders
- Self-hosted, subset fonts to avoid layout shift
- Reduced-motion-aware animation, loaded only when needed